Our first corporate commercial
The thoughts put into 15 seconds
In the milestone year marking the 40th anniversary of the company's founding, the company attempted to produce its first television commercial.
It's only 15 seconds long, but in that short time it condenses the feelings we hold dear and our determination for the future.
The invisible value
"There are many things in this world that you can't see unless you try to see them."
The words that appear at the beginning of the commercial encapsulate the essence of our work.
SHIMADA's role is to continue to provide high-quality items that protect living environments and people's hygiene.
What we face every day is truly "invisible value."
For example, a clean space free of pests and vermin.
It has become commonplace in modern Japan, and very few people realize how important it is, so our role may not be noticeable in the world.
However, it is precisely because of this environment that people can live in peace and comfort.
A professional workplace that pursues high quality
The middle of the commercial is filled with a series of fragmented scenes from everyday work life.
In this scene, we wanted to convey the "honest attitude" towards manufacturing that SHIMADA has always valued.
The film also includes scenes of development in the laboratory and on the manufacturing floor, showing each employee sincerely working on the product.
"Shimada, now."
The final message of the commercial.
"Now, let's go find the invisible value." "Shimada, now!"
These are words that inspire us and also a call to our future colleagues.
Discovering invisible value and delivering comfort to society through manufacturing.
Let's continue this challenge with sincerity. This is a word of determination that is filled with such enthusiasm.
The word "now"
This 40th anniversary marks a signal to take a new step forward.
SHIMADA will continue to move forward with all its might, never ceasing to take on new challenges and remaining a necessary presence.
It's only a 15-second commercial, but be sure to take a look!
